Author: https://www.facebook.com/travelandleisure/

Google has proposed major changes to its business practices to address an EU antitrust case targeting its ad-tech operations. The company said Friday that its submitted its compliance plan to Brussels but the proposed remedies don’t include a breakup. Google aims to resolve the European Commission’s concerns but said a break up would disrupt European publishers and advertisers. The company is also appealing a 2.95 billion euro fine imposed in September for favoring its own digital advertising services. Google’s changes include offering more pricing options and modifying ad tools to address conflicts of interest. The Commission will review these proposals…

Read More