Author: EMARKETER
44% of US college sports fans say sponsorship positively influences their purchase decisions, according to February data from Big Chalk.Read More
Brands are ditching one-off bets for long-term partnerships. As sports marketing budgets hit record highs, CMOs are choosing their battles.Read More
America’s system of youth sports fails kids and families, writes Gail Cornwall.Read More
LeBron James is the latest NBA player to express displeasure over playing in Memphis.Read More
Here are all the updates from Indian sports on April 3, 2026.Read More
Welcome to Connections: Sports Edition Coach — a spot to gather clues and discuss (and share) scores.Read More
The Tigers will face Tulsa in the NIT championship game Sunday in IndianapolisRead More
An investigation into accusations of corporate indiscretion by Jeff Shell will make or break the future of the Paramount executive.Read More
Lawyers for the family of Ethan Dietz, the Connors State College basketball player who died after suffering a head injuring during a game, accused the team of not providing proper medical care before putting him back on the court.Read More
New laws ban scramblers from all public spaces in the Republic of Ireland.Read More