Author: Megan De Mar

Abstract The populist turn in politics has inspired extensive scholarship across disciplines; however, the role of populist business leaders remains under-theorized. This article addresses this gap by introducing the concept of consumption populism. Drawing on Ernesto Laclau’s conceptualization of populism, we examine the case of Baba Ramdev—a far-right Hindu-nationalist yoga guru turned businessman in India—who promotes neo-Swadeshi consumption populism. Our contribution liRead More

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