Author: @harvardbiz
Companies spend billions sponsoring major sporting events, yet many still evaluate success primarily through exposure metrics such as logo visibility and immediate brand recall. New research suggests those measures increasingly misrepresent sponsorship effectiveness because consumers form long-lasting, overlapping associations among brands, events, and competitors within crowded sponsorship ecosystems. Brands generate more enduring value when they focus less on visibility and more on authentic participation, distinctive experiences, and emotional engagement that strengthen trust and meaningful long-term recall.Read More
House Judiciary Subcommittee on Administrative State, Regulatory Reform and Antitrust chairman Rep. Scott Fitzgerald (R-Wis.) joins ‘Squawk Box’ to discuss details of the hearing today examining a special exemption provided to the NFL from the Sports Broadcasting Act of 1961.Read More
It’s starting to feel like we might be witnessing an all-time classic.Read More
An 1870 law and its impact on voting in Virginia today and more state headlinesRead More
State officials alleged that his businesses have “conducted activities that violate environmental statutes and regulations” and that he owes $733,500 in civil fines.Read More
Here’s a quick guide to whether yours or your kid’s e-bike is legal under California law and who is legally allowed to ride them.Read More
Republican Sen. Richard Briggs says Tennessee’s library book review law needs to be cleaned up after as “Roots” was taken off school shelves.Read More
Kupuna are the most vulnerable victims of fraud and scams. According to the FBI, Hawaii’s consumers lost $3.85 million to scams involving cryptocurrency kiosks/ATMs in 2025, nearly four times what was reported in 2024.Read More
Lawsuit challenges Hawaii’s new campaign spending activity law – Hawaii News | Hawaii Tribune-HeraldRead More
The disclaimer law is clear. This House candidate’s mailers aren’t.Read More