Author: AP News

Zeta Global Holdings (NYSE:ZETA) has entered into a new partnership with Palantir Technologies to build an integrated enterprise AI infrastructure for marketing. The collaboration includes rearchitecting Zeta’s Data Cloud on Palantir’s Foundry platform to connect operational intelligence, customer data, and marketing execution. Zeta is also expanding its Athena AI platform to agency partners, giving them access to advanced AI tools for more measurable marketing performance. Zeta Global…Read More

Read More

The latest update on Zeta Global Holdings centers on price targets in the low to mid US$20s, with several analysts clustering around roughly US$24 as they refresh their models. These targets are being framed through a narrative that treats Zeta Global as a marketing platform focused on recurring budgets and cash generation, rather than a purely cyclical digital advertising stock. As you read on, you will see how this evolving analyst storyline could shape the way you track new research,…Read More

Read More