Zeta Global Holdings (NYSE:ZETA) has entered into a new partnership with Palantir Technologies to build an integrated enterprise AI infrastructure for marketing. The collaboration includes rearchitecting Zeta’s Data Cloud on Palantir’s Foundry platform to connect operational intelligence, customer data, and marketing execution. Zeta is also expanding its Athena AI platform to agency partners, giving them access to advanced AI tools for more measurable marketing performance. Zeta Global…Read More
