Earlier this month, Hilton announced the launch of its 25th brand, Outset Collection by Hilton, expanding its lifestyle hotel lineup, and also celebrated the recent opening of The George at Columbia, a new Tapestry Collection hotel in Harlem featuring 139 rooms and several upcoming amenities. These developments highlight Hilton’s push into boutique and independent hotel experiences, aiming to broaden its customer base and increase its footprint in emerging urban and culturally significant…Read More
