Lyft announced Alcove, a separate global chauffeur network built on TBR Global Chauffeuring’s operations that targets complex corporate, VIP, and event travel, with new booking technology and a dedicated portal planned for early 2027. The move pushes Lyft deeper into premium corporate ground transport, aiming to tap a global chauffeur market worth tens of billions of dollars and potentially change the mix of higher margin business travel revenue. This development highlights how Lyft’s…Read More
