Why NIQ Global Intelligence (NIQ) Is Back In The Spotlight

NIQ Global Intelligence (NIQ) just rolled out its Digital Purchase GeoAudiences tool across five major European markets, giving advertisers fresh purchase based signals tied to real digital shopping behavior. NIQ Global Intelligence has been on a sharp run recently, with a 90 day share price return of 126.81% and a year to date gain of 15.27%. However, the 1 year total shareholder return is a more modest 6.62%, suggesting the recent momentum reflects shifting expectations around its new…Read More