Ralph Lauren Corporation announced a partnership with the Korea National Cancer Center Foundation to create The Ralph Lauren Center for Patient and Family Recovery in Goyang, South Korea. This will be its first cancer center in Asia and is planned to open in 2028 within the NCC’s Phase II Proton Therapy Center. The partnership deepens Ralph Lauren’s long-running Pink Pony cancer initiative and may influence brand equity and stakeholder perception by tying the label more closely to patient…Read More
