Brand Innovators caught up with Rapha Abreu, global vice president of design at The Coca‑Cola Company to discuss the redesign. What is the marketing strategy behind the redesign? The strategy is really about making Coca-Cola more Coca-Cola. Rather than reinventing one of the world’s most iconic brands, we’re doubling down on the distinctive assets people […]Read More
Coca-Cola’s VP of design talks global redesign
