Lifestyle changes, such as remaining single, marrying late, and the growth of childless, dual-income households, have led to a greater number of people seeking emotional connections through pets.

Isshu Uehara, a Unicharm spokesperson. Pets in Japan now outnumber children under 15 by more than 2 million. According to market intelligence company Euromonitor, the country’s pet care market was worth 880 billion yen in 2025.Read More