Marco Bassetti on why global entertainment still depends on local culture

In an age when viewers can drift from TikTok to Netflix to YouTube within minutes, the World Cup remains a rare thing: a live event that can capture the attention of a huge, simultaneous worldwide audience. Banijay Live, part of Banijay Entertainment that is behind hit TV franchises including “MasterChef,” “Big Brother,” and “The Traitors,” is producing the tournament’s closing ceremony on July 19 at the New York New Jersey Stadium. Marco Bassetti, its chief executive, says earning that kind of global attention is harder than ever — and keeping it depends on understanding local culture.Read More