IAB Tech Lab Announces Content 2.1 to Ad Product 2.0 Mapping Now Open for Public Comment

IAB Tech Lab, the global digital advertising technical standards-setting body, today announced the release of two new mappings and implementation guidance that connects Content Taxonomy 2.1 — a classification system initially designed to categorize webpage and app content — to Ad Product Taxonomy 2.0, which is used to accurately describe the products being advertised.Read More