IAB Tech Lab, the global digital advertising technical standards-setting body, today announced the release of two new mappings and implementation guidance that connects Content Taxonomy 2.1 — a classification system initially designed to categorize webpage and app content — to Ad Product Taxonomy 2.0, which is used to accurately describe the products being advertised.Read More
IAB Tech Lab Announces Content 2.1 to Ad Product 2.0 Mapping Now Open for Public Comment
By PR Newswire
