Temu may have spent as much as $962 million on Meta ads promoted through accounts that likely do not represent real influencers. According to research reviewed by Fortune, 73 of the 100 creators whose content was most heavily boosted by the Chinese online retailer in the UK and Europe were likely fake accounts, raising questions about how the company’s advertising budget is being used on Facebook and Instagram.Read More
China’s biggest online shopping store in Europe found paying $962 million to influencers who do not exist on Meta
