Asia’s Premier Fashion Event CENTRESTAGE Officially Kicks Off

Four-day Event Opens to All as the Hype2 Pavilion Debuts Limited-Edition Streetwear HONG KONG – September 2, 2026 (NEWMEDIAWIRE) – Organised by the Hong Kong Trade Development Council (HKTDC) and sponsored by the Cultural and Creative Industries Development Agency (CCIDA) of the Hong Kong Special Administrative Region (HKSAR) Government, CENTRESTAGE, Asia’s annual premier fashion event and a flagship programme of the third edition of Hong Kong Fashion Fest, officially opened today at the Hong Kong Convention and Exhibition Centre (HKCEC). Running for four consecutive days until 5 September, the exhibition is open free of charge to both industry buyers and the public, and invites all to immerse themselves in the unique allure of Asia’s fashion capital. Stepping into its 11th edition, this year’s CENTRESTAGE has attracted a record-breaking convergence of some 270 international brands from 24 countries and regions. This vibrant tapestry of style encompasses renowned labels, emerging designers, and industry elites, showcasing the pinnacle of fashion trends and creative ingenuity. Furthermore, the four-day extravaganza features a rich programme of over 40 captivating events, including an unprecedented lineup of more than 30 runway shows, further cementing the fair’s international influence and sartorial magnetism. Smilely Lam, Associate Executive Director of the HKTDC, said: “CENTRESTAGE gathers a constellation of global fashion brands and design luminaries. Through this platform, we aim to leverage Hong Kong’s unique advantages as an international business hub and a superconnector. We enable Hong Kong brands to connect with overseas buyers, while simultaneously attracting international labels to use Hong Kong as a springboard into Asia, fostering two-way collaboration and creating more business opportunities. At the same time, it allows the public to experience the latest fashion and creative trends up close, further consolidating Hong Kong’s position as Asia’s fashion and creative hub.” Hype2 pavilion debuts with limited new releases Streetwear has experienced meteoric growth in recent years, propelled by Gen Z consumers who place a premium on “self-expression” and “emotional resonance”. Responding to this cultural shift, CENTRESTAGE debuts Hype2 pavilion, a dedicated zone spotlighting fashion labels spearheaded by local celebrities and KOL. The star-studded exhibitor lineup includes Rosita Kwok’s Claro, Vincent Wong’s OGIS, Kelvin Kwan’s PICK AND MATCH, ROSEMA.ESE X Jaime Cheung (a collaboration between Jaime Cheung and Ariel Leung), and Pakho Chau’s XPX. During the fair, some 30 limited-edition and debut products were launched. Additionally, the “Hype2 Runway Show” will take centre stage on 4 September, bringing together over 10 streetwear brands with special celebrity guest appearances. KIT WAN STUDIOS headlines grand opening fashion show Tonight (2 September), the grand opening fashion show, CENTRESTAGE ELITES, will put the spotlight on KIT WAN STUDIOS, a multidisciplinary design and visual arts studio led by Kit Wan, a Hong Kong-born creative director and visual artist. The studio’s collaborative roster of local artist is formidable, encompassing Miriam Yeung, Hins Cheung, MC Cheung, and Panther Chan. Designing “stage armour” for artists in Los Angeles at the Grammy Awards and Eurovision in the United Kingdom allow Hong Kong design to shine on a global stages. Over 30 brand-new looks will make their debut on the CENTRESTAGE ELITES runway, with select pieces displayed at the fairground. To share the three acts of this collection “MUTANT // MYTHOLOGY” to a wider audience, the show will be livestreamed across multiple platforms. Furthermore, on 4 September, he will engage in a sharing session with Dan Hastings, Editor of The Business of Fashion, to explore his inspirations and insights on operating a fashion brand both from an art studio. Korea joins as “Featured Partner” with largest-ever pavilion CENTRESTAGE’s global footprint continues to expand, welcoming exhibitors from 24 countries and regions, with …Read More