Japanese lifestyle retailer MUJI has launched its first above-the-line campaign in Australia through Communicado, introducing the brand to a wider audience with the platform, ‘Born in Japan. For a life of quality’. The campaign follows Communicado’s appointment to the account after a competitive agency pitch earlier this year. Drawing on MUJI’s philosophy of thoughtful,Read More
Japanese lifestyle brand MUJI unveils first above the line campaign in Australia via Communicado
