Earlier this month, Urban Outfitters expanded its beauty assortment by bringing emerging skincare brand Yes Day Beauty into 60 U.S. stores and online, marking Yes Day’s first physical retail presence in the country with products like Float Foam™ Cleanser (US$24) and Whip Dream Moisturizer (US$32). This exclusive brick-and-mortar launch underscores Urban Outfitters’ push to broaden lifestyle offerings beyond apparel, potentially deepening engagement with beauty-focused Millennial and Gen Z…Read More
Is Urban Outfitters (URBN) Using Exclusive Beauty Partnerships To Reinforce Its Lifestyle Relevance?
