C P S is strengthening its post-rebranding growth strategy with an investment of more than 10 million baht to transform its CentralWorld store into a Contemporary Lifestyle Store, targeting a new generation of consumers and high-spending international visitors. Spanning more than 300 square meters, the redesigned store moves beyond conventional fashion retail by bringing together fashion, music, art and culture in an open-plan environment. The new format is designed to improve customer flow, encourage product discovery and create a more engaging brand experience. A key feature is the “Listening Room” , the first of its kind introduced by C P S in Thailand. The dedicated space offers a curated selection of vinyl records and music collectibles for visitors to explore, listen to and purchase. It also aims to attract vinyl collectors and music enthusiasts, while building a new lifestyle community around the brand.Read More
C P S unveils new Contemporary Lifestyle Store at CentralWorld
