The key opportunities in the gift card market include the shift towards digital formats due to e-commerce growth, with Millennials favoring instant e-gifts, and the rise of B2B corporate incentives, replacing cash bonuses with prepaid cards. Additionally, open-loop cards offer increased acceptance and fraud prevention via tokenization. Gift Card And Incentive Card Market Growing Retail E Commerce Sales In U S D Bilion 2018 21 Gift Card And Incentive Card Market Growing Retail E Commerce Sales InRead More
