LONDON, July 13, 2026–According to Omdia’s latest research, global smartphone shipments fell 4% year-on-year in 2Q26 as the ongoing memory crisis disrupted supply and pushed up component costs. The current dynamic has created severe market polarization, reflecting stark differences in vendors’ mitigation strategies which vary according to their priorities, scale, price-band focus, and core audience demographics.Read More
Omdia: Global Smartphone Market Down 4% in 2Q26 While Apple and Samsung Soared
