KR-Asia reports that major Asian streaming services, including **ReelShort**, **Viu**, and **iQiyi**, are boosting microdramas and AI-generated content to capture and retain audiences in a crowded regional market. The outlet reports that very short, vertical-format dramas, typically several-minute episodes and often **50-100** episodes long, have gained popularity, especially in romance genres, and that an increasing number are being produced with AI. Reporting by KR-Asia quotes ReelShort founder Joey Jia as saying AI is “completely changing” the competitive landscape; KR-Asia also reports ReelShort has doubled its AI team after rapid growth. At a Media Partners Asia conference in Bali, KR-Asia quotes Viu CEO Janice Lee saying AI lets teams “do things faster, be more responsive to market, perhaps at a lesser cost.”Read More
Asian streamers expand microdramas and AI content
