EXEC: Pinterest Calls Out Sports Lifestyle as Hot Summer Trend

Pinterest’s Summer 2026 Trend Report found sports lifestyle to be trending strongly and often virally this year, with searches on Pinterest spiking for hybrid sneakers, windbreakers & tracksuits, team jerseys and retro sunglasses. The social media platform also explored how sports are “moving from a spectator moment to an entire aesthetic, vibe and identity,” including increasingly influencing everything from hair styling to make-up and food choices.Read More