Law Firm Marketing Has a Measurement Problem. Here’s What It’s Actually Costing You.

Ask a managing partner how their marketing is performing, and you’ll likely hear about website traffic, cost per lead, or ad impressions. Ask them how much revenue last quarter’s campaigns actually generated, and the conversation tends to stall. That gap is a problem with priorities, not technology. And in a legal market where advertising costs keep rising and multiple firms are competing for the same clients, not being able to answer that question means making expensive guesses with the budget every single month.Read More