Qura Creatine will unveil a premium creatine monohydrate at the upcoming Vitafoods Europe trade show (May 5–7) in Barcelona, Spain. The company is promising a “long overdue” alternative in this market, with high purity, solubility, and transparency. The global creatine market is growing robustly and diversifying to target benefits beyond performance, such as brain health, cognition, and women’s health. Moreover, the brand notes that consumers are seeking modern product formats.Read More
