The simple 3-step plan to build your business

Listen and subscribe to The Big Idea with Elizabeth Gore on Apple Podcasts, Spotify, or wherever you find your favorite podcast. To find your “big idea” – start with what breaks your heart or lights your soul on fire – an emotion that drives great businesses. That’s what powerhouse entrepreneur Kathleen Griffith says on how to discover your business’s core purpose and turn it into a powerful brand. On this episode of The Big Idea, Kathleen reveals to host Elizabeth Gore that big ideas aren’t just for big brands. Griffith breaks down how to craft a brand mission, position it smartly and turn it into a one-liner that sells. Want to build like a boss? Start here on The Big Idea with Elizabeth Gore. Yahoo Finance’s The Big Idea with Elizabeth Gore takes you on a journey with America’s entrepreneurs as they navigate the world of small business.Read More