This article is part of our Kitted Out series, an exploration of the impact of soccer apparel on culture and fashion. These days, everybody is encouraged to grow their personal brand. Popping out to get some milk? Corner shops go viral now. Want to see the day in the life of a dentist? No problem. In American college sports (NCAA), they call it (NIL). When it comes to branding in football, the No 10 shirt is becoming a sought-after key to prominence. Or, for some, a way to imitate the greatest pRead More
Why do so many footballers covet the No 10 shirt?
