Jaguar sales collapse 97 percent in Europe amid controversial rebrand and EV transition

Jaguar faces a steep sales decline following a radical rebrand in November 2024, with European registrations plummeting 97.5% in April 2025. The shift to an all-electric, ultra-luxury brand, coupled with a controversial marketing campaign and the absence of new EV models, has alienated long-time buyers. The company’s future hinges on the successful launch of its upcoming electric vehicles.Read More