Trends show interest expanding beyond BTS and Blackpink to kimchi, mukbang and Buldak ramen While K-pop and K-dramas lead the pack in popularity, Hallyu, or the Korean Wave, now encompasses food, film and more, an annual study showed Tuesday. “Global Hallyu Trends Analysis,” released by the Ministry of Culture, Sports and Tourism, in collaboration with the Korea Culture and Information Service, comprehensively analyzed global Hallyu trends from Oct. 1, 2023, to Sept. 30, 2024. The report’s findiRead More
Global Hallyu trends: K-pop still reigns, K-food gains momentum
