Netflix is expanding its presence in the toy business, striking its first master licensing deal with the company behind the popular Squishmallows plush toys to develop a product line inspired by its hit science-fiction series “Stranger Things.” The streaming giant granted toymaker Jazwares the right to develop a “Stranger Things” collection – including figures, play sets, toy vehicles, costumes and stuffed toys – based on the series, which returns for its fifth and final season later this year. The licensing deal builds on Netflix’s relationship with the toymaker, which last year introduced its first “Stranger Things”-themed Squishmallows.Read More
Exclusive-Netflix expands toy business with ‘Stranger Things’ licensing deal
