A growing number of high-income earners are adopting an ‘underconsumption’ lifestyle, focusing on frugality, minimalism, and long-term financial stability instead of indulging in consumerism. This approach, popularized on platforms like TikTok, involves reducing discretionary spending, shopping second-hand, and prioritizing savings for future investments. Individuals like Shang Saavedra, Annie Cole, and Robert Chin have embraced this mindset, opting for simple living and strategic financial planning.Read More