air up® Expands UK Retail Footprint Within its 1,000 Stores as Challenger Hydration Brand Scales Beyond D2C

air up® is deepening its UK retail expansion with new and extended listings in Boots and Sainsburys. The rollout marks a significant milestone in the company’s UK growth strategy, as it shifts from a direct-to-consumer disruptor into a scaled retail player while maintaining a distinctly differentiated approach to category growth.Read More