Investor Kevin O’Leary highlighted that excessive spending to acquire customers is the leading cause of early-stage startup failures and a critical factor for growth potential. High Customer Acquisition Costs Top Reason Startups Fail On Tuesday, O’Leary posted on X, sharing a clip from one of his recent talks, emphasizing the role of customer acquisition costs, or CAC, in startup survival. “Why do 80% of businesses fail in the first 36 months? Customer acquisition cost,” O’Leary wrote. He added,Read More
