UFC’s first fight card on Paramount+ averaged nearly 5 million views, making it the streaming platform’s largest exclusive live event since it launched in March 2021. UFC 324 from Las Vegas on Saturday averaged 4.96 million for the main card and saw a global household average of 7.18 million, according to Adobe Analytics and Channel Partner Data. Adobe Analytics and Nielsen also said Saturday’s card reached more homes than any other live UFC event in nearly a decade across linear, broadcast and streaming.Read More
UFC’s first Paramount+ fight card averages nearly 5 million views
