Gap and beauty brand Summer Fridays recently launched a 20-piece Gap × Summer Fridays apparel collection of cozy loungewear and accessories, available on Gap’s website and in select stores across North America and several international markets. The collaboration signals Gap’s push beyond core denim into beauty-adjacent lifestyle offerings, reinforcing its broader effort to pair brand partnerships with AI-enabled retail operations to deepen customer engagement. We’ll now examine how Gap’s…Read More
Is Gap’s (GAP) Beauty-Inspired Collab and AI Push Rewriting Its Lifestyle Brand Narrative?
