MiiN Cosmetics, a pioneer of K-beauty in Europe, is accelerating its expansion across the continent. Founded by Lilin Yang, the retailer currently operates 45 stores and aims to reach 50 by the end of 2025. With plans to grow to 200 points of sale by 2028, MiiN continues to ride the wave of growing enthusiasm for Korean cosmetics. Premium Beauty sat down with the company to discuss its expansion plans and long-term strategy. European consumers now know K-beauty inside out. They’ve mastered…Read More
MiiN Cosmetics plans to expand to 200 stores across Europe by 2028
