How the Chicago Sports Illustrated Resorts Launch at Travel + Leisure (TNL) Influences Its Expansion Strategy

In September 2025, Travel + Leisure Co. announced plans to convert a centrally located Chicago property into a Sports Illustrated Resorts destination, expanding the brand’s national reach with its third location and offering flexible ownership options and modern amenities. This move leverages Chicago’s prominent sports culture and significant tourism base, aiming to attract lifestyle-focused travelers and strengthen the company’s presence in key urban markets. We’ll explore how adding a…Read More