By Katharine Lau, CEO and co-founder, Stuf Following a period of slower activity throughout 2023 and 2024, the self-storage industry is showing clear signs of restored momentum in 2025. According to StorageCafé’s Q1 2025 U.S. Self Storage Sales Report, investment sales volume in the sector hit $855 million nationwide — a notable 37 percent increase from the first quarter of 2024 — suggesting a fresh wave of investor and consumer confidence. While the commercial real estate market continues to face uncertainties, particularly with regard to persistent office vacancies, self-storage is emerging as a stable, demand-driven sector of the industry, propelled by shifting consumer behaviors, flexible business needs and creative adaptive reuse in urban markets. Self-storage demand continues to follow lifestyle shifts. At Stuf, we’re consistently seeing strong growth in the seven markets in which we operate, especially among millennial and gen Z renters, small business owners and remote workers who prioritize proximity, convenience and security when choosing a storage solution. Consumers are increasingly prioritizing smarter spaces that fit into their regular routines. The StorageCafé report shows that interest from large-scale, institutional investors in self-storage has rebounded in 2025, with several eight-figure transactions dotting the map in the first quarter. The…Read More
Self-Storage Offers Investment Reliability as Lifestyle Shifts Drive Consumer Demand
