Four years ago, the century-old model for college sports was turned on its head. College athletes began earning name, image and likeness money in 2021. It didn’t take long for boosters to exploit a loophole and weaponize NIL deals as a means to entice recruits and transfers. NIL collectives sprang up to manage the competitive field. Schools initially shunned them, but soon realized they had no choice but to embrace them. As of last week, those same schools are now at war with those collectives.Read More
What is ‘true’ name, image and likeness in college sports? The courts might end up deciding
