Texas Athletics announced in late June that it would be partnering with Learfield to launch the Longhorn Sports Agency, an initiative to “optimize (Name, Image and Likeness) operations and maximize opportunities for Longhorn student-athletes”. Learfield is the top media company in the world of college athletics, with ties to over 1,200 universities and connections to…Read More
Texas Athletics, Learfield partner to launch Longhorn Sports Agency to manage NIL opportunities for student-athletes
