Xiaohongshu wants you deep in niche rabbit holes with people who care about the same weird stuff you do. “This isn’t just a slogan change,” says Ashley Dudarenok, “it’s Xiaohongshu cementing its moat against rivals like Douyin.”Read More
Xiaohongshu unveils new brand identity, ditches ‘lifestyle guide’ label | Analysis
By Minnie Wang
MGSN.net
