TURIN, Italy (Reuters) -Europe needs small and affordable cars like Japan’s so-called ‘kei cars’, Stellantis Chairman John Elkann said on Thursday, as high prices, which he blamed on regulation in the region, weigh on consumer demand. Kei cars are urban vehicles traditionally sold in Japan with size and engine restrictions, enjoying lower tax and insurance costs. Elkann said the European equivalent could be called the “e car”.Read More
Europe needs small, affordable cars like Japan’s ‘kei cars’, Stellantis chairman says
