Summer consumer campaigns have long been a key engine for economic growth. Now, Shanghai is stepping into the global spotlight with a bold “urban consumption experiment.” On 18 April, the 2025 “Shanghai Summer” International Consumption Season was officially launched at Xujiahui Centre, unveiling innovative concepts such as “240-Hour Products” and City Customised Events, aiming to redefine the summer experience across retail, travel, and lifestyle.Read More
Breaking Borders, Building Bridges: How “Shanghai Summer” Is Redefining Global Consumption
By PR Newswire
