“Women’s Sports = Good Business.” “A Movement Not A Moment.” “Women’s Sports; Are You Watching Yet?” Those slogans, along with other symbols promoting women’s sports, will be in an unusual place next month: a NASCAR racetrack. Ally Financial, which sponsors Alex Bowman’s No. 48 car, has chosen to use its NASCAR Cup Series paint scheme at the March 23 race in Homestead, Fla., outside of Miami, as a promotional vehicle for Unrivaled, the new 3×3 women’s basketball league which has been playing itsRead More
Unrivaled promo to bring women’s sports push to a new place
By Jeff Gluck
