Netflix’s big bet on sports events is expected to have driven more than 9 million subscriber additions in the holiday quarter, lifted by the success of the “Jake Paul vs. Mike Tyson” boxing match and the debut of popular National Football League games. More than 60 million households globally tuned in for the Tyson-Paul bout in November, while its NFL games on Christmas Day drew 26.5 million viewers on average in the United States. Live sports provide “some stability for the advertising side and then from the subscription side, it just makes the account stickier for people who are already using Netflix,” eMarketer analyst Ross Benes said.Read More
Netflix’s sports push likely fueled subscriber growth in holiday quarter
